Privacy Policy

Last updated: 1 September 2026

This Privacy Policy explains how mist-field collects, uses, and protects your personal information when you use our website and services. We are committed to ensuring your privacy is protected in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We may collect the following types of personal information:

Name and contact details (email address) when you submit enquiry forms
Information about your project requirements as provided in correspondence
Technical data including IP address, browser type, and device information collected automatically when you visit our website
Usage data about how you interact with our website

How We Use Your Information

We use your personal information for the following purposes:

To respond to your enquiries and provide information about our services
To deliver geographic analysis services you have requested
To communicate with you about projects and related matters
To improve our website and services based on usage patterns
To comply with legal obligations

Legal Basis for Processing

We process your personal data on the following legal bases:

Consent: Where you have given explicit consent for specific processing activities
Contract: Where processing is necessary to fulfil a contract with you or take steps at your request before entering into a contract
Legitimate interests: Where processing is necessary for our legitimate business interests, provided these do not override your rights

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected. Enquiry data is typically retained for two years from the date of last contact. Project-related information may be retained longer where required for legal or professional purposes.

Data Sharing

We do not sell your personal information to third parties. We may share your data with:

Service providers who assist in operating our website (hosting, analytics)
Professional advisers where necessary
Authorities where required by law

Your Rights

Under UK data protection law, you have the following rights:

Access: Request a copy of your personal data
Rectification: Request correction of inaccurate data
Erasure: Request deletion of your data in certain circumstances
Restriction: Request restriction of processing
Portability: Request transfer of your data to another party
Objection: Object to processing based on legitimate interests

To exercise any of these rights, please contact us using the details provided below.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

International Transfers

Your information is primarily processed within the United Kingdom. Where data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK data protection law.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

mist-field
47 Cartography House
Bristol, BS1 4QR
United Kingdom

Email: [email protected]

Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated. The ICO can be contacted at ico.org.uk.